SimpliLEAD: one site for a research company, ten portfolios, and a product line
The company site and product hub for a UAE-based HI-EI-AI ontology, research, and product development company serving the GCC. Parent of HiMirrorly and HiCoachly.
- Live
- SimpliLEAD, Ajman, UAE
- Enterprises and professionals across the UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait
- Product work alongside the founder: positioning, information architecture, page scope, AI-assisted build
- Qualified enterprise inquiries by portfolio
The problem
SimpliLEAD is three things at once: a research company with its own HI-EI-AI ontology, a consulting firm with ten portfolios from software design to HR provision, and the parent of a consumer product line. A visitor arriving from a HiMirrorly press feature and a CIO arriving from a referral need very different first screens.
The risk was a site that reads like a certification-training brochure and buries the research and the products under a services list.
Decisions that shaped the site
- The ontology is the spine. HI-EI-AI, Human Intelligence above Emotional Intelligence above Artificial Intelligence, is stated first, and every portfolio and product is framed as an application of it.
- Products sit beside portfolios, not under them. HiMirrorly and HiCoachly get a flagship slot at the top of the portfolio grid instead of a footer link.
- The LEAD method, Learn, Enhance, Adapt, Deliver, is the one idea a visitor should leave with, so it appears in the hero, in the methodology section, and in the closing call to action.
- Regional alignment is explicit: each GCC country is named with its national agenda, and delivery is bilingual, so a buyer sees their context rather than a generic Middle East pitch.
- One contact form with an area-of-interest field so inquiries arrive already tagged by portfolio.
What is on the site
- Hero, LEAD method, and a framework strip naming the standards the training aligns to.
- A portfolio grid: the flagship product line plus ten consulting portfolios, each with its own page.
- A purpose section, a Middle East focus section, and an offer section covering certification, corporate learning, delivery formats, and personal learning roadmaps.
- A media wall of 27-plus outlets that covered the HI-EI-AI research and HiMirrorly.
- FAQ and a tagged contact form with a one-business-day response promise.
Outcome and what I am measuring
The site is live and is the hub HiMirrorly and HiCoachly link back to. The company reports 28,000-plus learners certified, 30-plus enterprise engagements, and 12-plus countries served. Those are company figures from its own history, not results of this site.
The number I watch is inquiry quality by portfolio: which area-of-interest tags arrive, and whether they come from the buyer the page was written for.
How I worked
AI-assisted tools drafted copy variants and scaffolded pages. Positioning, the portfolio structure, what got a flagship slot, and the metric were human decisions, and every generated artifact was reviewed before it shipped.