Workflow System

The Problem to Product Workflow

A decision and evidence system for turning uncertain problems into validated product bets. Ten connected decision stages that loop as evidence changes, with artifacts pulled by decisions — not pushed by process.

This is not a phase gate. Discovery and delivery run continuously: a prototype in stage 7 can break an assumption and send the work back to stage 1, and a learning review in stage 10 feeds the next bet.

02 · Snapshot

What the Workflow Produces

Four working outputs come out of any project that runs through the system, regardless of domain or stage. Nobody hires a PM to create documents — the output is better product decisions under uncertainty.

Output 01

Product Clarity

A defined problem, user, segment, job, and why-now context that everyone can point to.

Output 02

Tested Bets

An opportunity hypothesis with its riskiest assumptions named and tested cheaply before heavy commitment.

Output 03

Execution Readiness

PRDs, user stories, acceptance criteria, scenarios, and prototype direction a team can build from.

Output 04

Learning Evidence

Launch monitoring, post-launch reviews, PMF checkpoints, and the next decision, recorded honestly.

10
Decision Stages
6
Evidence Levels
4
Core Risk Types
1
Traceable Decision System
03 · Decision Map

The Questions I Answer Before, During, and After Building

Every stage exists to answer a specific product question. The map below shows which question belongs where — and evidence can reopen any of them.

StageProduct QuestionWorkflow Step
ProblemWhat real user problem are we solving, and why now?S01 · Problem Discovery
UserWho exactly is this for, and which segment are we deliberately not solving for?S02 · User & Segment
ContextHow do users solve this today, and what are the alternatives, substitutes, and constraints?S03 · Context & Alternatives
BetWhat is the product bet, the success outcome, and the riskiest assumption underneath it?S04 · Product Bet
ValidationWhich assumptions could kill this, and what is the cheapest test for each?S05 · Assumption & Risk Testing
ScopeWhat is the smallest useful version, and what are the visible trade-offs?S06 · MVP Scope
ExperienceHow does the user actually accomplish the job, including edge cases and error states?S07 · Experience & Prototype
DefinitionCan a team build this from the document, end to end?S08 · Build-Ready Definition
LaunchHow do we ship it, monitor it, and capture feedback?S09 · Delivery & Launch
LearningWhat did we learn, and what is the next decision: iterate, pivot, pause, or sunset?S10 · Learning & Next Decision
04 · System Explorer

Stage-by-Stage

Open any stage to see its purpose, decision focus, the tools I reach for, and how it shows up in a live product. Arrows between stages point both ways: evidence decides the direction.

Purpose
Identify a real user problem worth solving and protect the system from solution-first or technology-first thinking.
Decision Focus
Is this a real user problem, and is it worth solving now?
Frameworks
Problem StatementJTBDWhy-Now Rationale5 WhysClarification Frame
Artifacts
Problem StatementJTBD NoteWhy-Now RationaleAssumption ListProblem vs Solution Note
In Practice
The user job, the painful current state, what was deliberately not assumed, and the initial evidence label.
05 · Toolkit

The Artifact Toolkit

Artifacts are pulled by decisions, not pushed by the workflow. The question comes first: what evidence do I need, and what is the lightest artifact that helps? A simple project might touch five of these; a complex one, twenty. Never all of them.

Problem Statement
S01 · Discovery
JTBD Note
S01 · Discovery
Why-Now Rationale
S01 · Discovery
Assumption List
S01 · Discovery
Problem vs Solution Separation
S01 · Discovery
Initial Evidence Label
S01 · Discovery
06 · Framework Index

Framework Index

The frameworks I lean on, grouped by the product decision they support. A toolkit, not a checklist: the decision picks the framework, never the other way around.

F01Define the problem
Problem StatementJTBDWhy-Now Rationale5 WhysClarification Frame
F02Understand the user
Lean PersonaEmpathy MapCustomer Development InterviewTrust Tolerance Scale
F03Understand the market
Five C'sCompetitive AnalysisSubstitute Workflow MapValue Proposition Canvas
F04Define the product bet
Opportunity HypothesisHypothesis-Experiment-ResultRiskiest Assumption NoteStrategy Fit Memo
F05Test assumptions
Fake-Door TestLanding Page TestConcierge MVPWizard-of-Oz TestTechnical SpikeAI Evaluation Set
F06Choose metrics
North Star MetricAARRRGoal-Signal-MetricKano Model
F07Check feasibility & risk
SWOTRisk RegisterFailure Mode AnalysisResponsible AI ChecklistData Inventory
F08Scope the MVP
MoSCoWRICEEffort vs ValueFuture Press Release
F09Design the flow
User Flow MappingEdge Case EnumerationUX Writing PatternsFallback Path Design
F10Document execution
PRD TemplateINVEST StoriesGherkin Acceptance CriteriaScenario Writing
F11Plan launch
Sprint PlanRelease ChecklistGTM PlanMonitoring Spec
F12Review learning
Post-Launch ReviewPostmortemPMF CheckpointLearning Log
07 · Adapters

One Core System, Optional Adapters

The core workflow is framework-agnostic. Delivery-method specifics plug in as adapters when the environment calls for them — a startup never sees a PI Objective, and a SAFe shop never loses the discovery loop.

SAFe Adapter

For organizations running the Scaled Agile Framework.

PI ObjectivesWSJF PrioritizationART Backlog FeaturesLightweight Solution IntentPI Planning InputsInspect & Adapt
AI Adapter

For products with an AI or ML component.

Model / API SelectionEvaluation SetsHallucination & Fallback DesignPrompt LibraryDrift MonitoringResponsible AI Checklist
Startup Adapter

For early-stage, evidence-starved environments.

Smoke TestsConcierge MVPRapid Experiment CadenceFake-Door TestsFounder Interview Loop
08 · Evidence System

How I Label Evidence

Every project gets an honest evidence label. The label tells you what stage the proof is at, not how impressive the headline sounds. This is the single maturity scale used everywhere on this site.

L1
Concept
Idea explored, problem framed, no validation yet.
L2
Researched
Problem, user, market, alternatives, and assumptions documented.
L3
Prototyped
Assumptions tested through wireframes, clickable demos, or AI-led mocks.
L4
Built
Working MVP or technical prototype with documented scope and acceptance.
L5
Launched
Released or tested with real users, with launch and feedback channels in place.
L6
Measured
Learning captured through metrics, user feedback, and an explicit next decision.
09 · Tool Use Note

How I Use AI-Led Development in the Workflow

WHERE IT HELPS

AI-led development supports the workflow at specific points: research synthesis, documentation drafts, UI exploration, prototype scaffolding, internal tools, and technical probes. It speeds up the parts that benefit from speed.

WHERE IT DOESN'T

Final product judgment stays human-led. Problem framing, user understanding, scope decisions, trade-off calls, prioritization, and learning reviews are reasoned through and signed off by me, not by a tool. AI-generated material is treated as a draft that needs review, testing, and clear disclosure.

See the System in Live Products

The system is most useful when you can see what it ships. SimpliLEAD, Catalyst Solution Services, and HiMirrorly are live products in production today — each one built through these same ten decision stages.