SedaiSolutions Website Funnel MVP
A live website funnel designed to help SedaiSolutions explain its digital growth, automation, and AI services to MSME customers, build trust, and capture qualified inquiries through a low-cost setup.
What Was Built
SedaiSolutions needed a credible and affordable digital presence that could communicate its services clearly to MSME customers. The product was scoped as a funnel-style website that explains the offer, shows industry relevance, builds trust, and captures inquiries without expensive infrastructure or complex tooling.
Business Need
Build a low-cost digital presence and lead funnel for MSME prospects.
User Need
Help MSME owners quickly understand what SedaiSolutions offers and how it applies to their business.
MVP Output
A responsive website funnel with service sections, industry relevance, CTA flow, and lead capture.
Constraint
Keep hosting, form submission, and maintenance lightweight and affordable.
The Problem Behind the Website Funnel
The challenge was not only to create a website. The challenge was to create a low-cost funnel that could explain multiple services clearly, build credibility with MSME visitors, and capture relevant inquiries.
SedaiSolutions needed a professional online presence that could explain its services and support early lead generation.
MSME visitors needed simple, practical, non-technical explanations of websites, automation, AI automation, and digital growth systems.
The funnel needed to convert interest into qualified inquiries while staying low-cost and easy to maintain.
Designed for Growth-Focused MSME Owners
The primary user was an MSME owner, founder, partner, manager, or business decision-maker exploring digital presence, lead generation, automation, or AI-enabled growth.
- Owner, founder, partner, manager, or decision-maker
- Improve digital presence, generate leads, automate repetitive work, and explore practical AI-enabled growth.
- Knows digital systems are important, but does not know what to implement first or how to do it affordably.
- Practical, cost-conscious, trust-driven, and outcome-focused.
The Market Gap
The research showed that SedaiSolutions was not only competing with website developers. It was competing with fragmented alternatives such as freelancers, agencies, DIY tools, CRM platforms, WhatsApp referrals, manual follow-ups, and doing nothing.
| Alternative | Limitation | SedaiSolutions Opportunity |
|---|---|---|
| Freelance web developers | Often website-only. | Website plus automation and lead system thinking. |
| Traditional agencies | Expensive and slow for many MSMEs. | Lightweight, affordable, practical funnel. |
| DIY website tools | Requires time, clarity, and setup effort. | Done-for-you structure and implementation. |
| WhatsApp and referrals | Familiar but hard to track and scale. | Structured lead capture and follow-up path. |
| CRM or automation tools | Powerful but complex without setup help. | Simplified automation-ready implementation. |
The Product Bet
The product direction was to position SedaiSolutions as an affordable digital growth and automation partner for MSMEs, using a focused website funnel to reduce confusion, show relevance, and capture qualified inquiries.
Create a low-cost website funnel that builds trust, explains services clearly, and converts interested MSME visitors into qualified leads.
If SedaiSolutions presents its services through a simple, industry-relevant website funnel, MSME owners will better understand the value and feel more confident submitting an inquiry.
Qualified MSME inquiries captured through the website funnel.
MSME visitors will understand SedaiSolutions' broad service offering clearly enough to submit an inquiry.
What Was Included and What Was Cut
The MVP focused on clarity, trust, relevance, conversion, and low cost. Advanced automation and AI features were intentionally excluded until demand and lead quality could be validated.
Features In
- Single-page funnel structure
- Clear hero section
- Service overview
- MSME pain-point section
- Industry solution cards
- Growth or transformation section
- CTA buttons
- Lead capture form
- Form notification flow
- Mobile responsiveness
- AWS Free Tier hosting plan
- Coolify deployment approach
- Basic SEO metadata
- Basic analytics or event tracking
Features Out
- Full CRM integration
- AI chatbot
- AI lead scoring
- Client login portal
- Payment gateway
- Complex analytics dashboard
- Multi-page service library
- Advanced marketing automation
- Personalization engine
- Heavy animation
Trade-off note. The decision was to validate the funnel first before adding CRM, chatbot, lead scoring, or advanced automation.
How the Funnel Works
The website was designed as a simple inquiry funnel. The goal was to help visitors understand the offer, see relevance, and take action without confusion.
Product Artifacts Created
The project was documented through my Problem to Product Workflow. These artifacts made the thinking, decisions, MVP scope, and execution plan visible.
Frameworks Used in the Case Study
The frameworks were used to support decisions, not to decorate the case study. Each framework mapped to a specific product question.
Problem Statement, JTBD, Why-Now Rationale
Lean Persona, Segmentation, Pain and Gain Mapping, User Buyer Decision-Maker Mapping
Five C's, Competitive Analysis, Value Proposition Canvas, Business Model Canvas, Golden Circle
Opportunity Hypothesis, Opportunity Statement, Kano Model, Metrics Architecture
MVP Scoping, Features In/Out, Effort vs Value Matrix
PRD, User Stories, Acceptance Criteria, Agile / Scrum, Sprint Plan, Release Checklist, GTM Plan, AARRR Funnel
From Scope to Launch
The MVP was planned as a short build cycle focused on getting the website funnel live, testing the inquiry path, and preparing the first set of monitoring signals.
- Finalize website structure
- Write and refine website copy
- Build frontend sections
- Add services and industry sections
- Add CTA flow
- Connect form submission
- Deploy using AWS Free Tier and Coolify
- Mobile responsiveness check
- Form submission testing
- CTA testing
- Copy review
- Page speed check
- Basic SEO metadata
- Launch readiness review
- Feedback log setup
How Success Is Measured
The primary measure of success is qualified MSME inquiries. Supporting metrics help understand whether visitors are seeing the offer, taking action, and submitting relevant leads.
Qualified MSME inquiries
Key Product Trade-Offs
| Trade-Off | Decision | Why |
|---|---|---|
| Low cost vs advanced automation | Start with simple funnel and manual follow-up. | Validate demand before adding complexity. |
| Broad services vs clear messaging | Use service sections and industry-specific cards. | Help MSMEs understand relevance faster. |
| AI chatbot vs clarity-first MVP | Exclude chatbot from MVP. | Immediate need was trust, clarity, and inquiry capture. |
| Full CRM vs simple form | Start with free form submission. | Keep cost and maintenance low. |
| Multi-page site vs single-page funnel | Use focused single-page structure. | Faster launch and clearer conversion path. |
Current Status and Evidence Level
The SedaiSolutions website is live, which moves the case study to Level 5: Launched. The next step is to collect and review performance signals before marking it as Level 6: Measured.
Real users can access the product, and the funnel is available publicly.
Once metrics, qualified inquiries, and a 30-day learning review are captured.
My Role and Working Approach
My contribution was focused on product thinking, workflow documentation, MVP scoping, execution planning, and translating a business requirement into a live website funnel.
Product Thinking
Problem discovery, user understanding, market context, product strategy, and metrics definition.
Documentation
PRD, user stories, acceptance criteria, release assumptions, and execution-ready notes.
AI-Led Development
Used to move faster from structured product thinking to implementation, prototype direction, and build-ready flows where relevant.
Human-Led Judgment
Final product scope, prioritization, trade-offs, messaging logic, and launch decisions remained human-led.
Explore More Product Work
This case study is one example of how I apply the Problem to Product Workflow across real projects. Explore other case studies or view the workflow behind my product work.